Boosts vs Spotlight: when to spend
Self-serve boosts and homepage Spotlight are PingMart's two paid placement options. Here's exactly when each is worth it.
4 min read Updated 2026-06-19
Boosts: pay-to-win in your category
A boost lifts a single listing to the top of its category for 24 or 72 hours. Best ROI when you have one hot product (a launch, a flash sale, a seasonal item).
Spotlight: brand visibility on the homepage
Spotlight rotates Premium-tier vendors on the homepage and the For You feed. It builds brand recognition, not single-listing sales — best for vendors with a wide catalog.
Stack with verification, never instead of it
Paid boosts on an unverified profile leak money. Get the badge first, optimize your listings, then spend.