Writing listings that turn views into pings
The exact title, photo, and price formula our top vendors use to convert profile views into WhatsApp conversations.
5 min read Updated 2026-06-19
The 3-line title formula
Buyers scan, they don't read. Lead with the product, then the differentiator, then the price.
- Line 1: Product + size/variant (e.g. 'Ankara two-piece — size 8 to 16').
- Line 2: Why yours (e.g. 'Hand-finished, 100% wax cotton').
- Line 3: Price + delivery (e.g. '₦18,500 — same-day Lagos delivery').
Photos: 4 is the sweet spot
Listings with exactly 4 images get 38% more clicks than listings with 1 or 8+. Shoot in daylight, plain background, one detail shot, one in-use shot.
Always show the price
Hidden prices kill conversions. Buyers who message just to ask 'how much?' rarely close. Display the price; you'll get fewer messages but more sales.